THE SECOND EDITION
and Occasionally Even Firing
RETAIL PRICE $16.99
OUR PRICE: ONLY $13.59 (20%OFF)
The book that Zig Ziglar calls,
"Eye Opening and thought Provoking!"
The perfect resource to help you mobilize
the team of people you've always wanted!"
"The New Breed" Just Got Better!
We just sharpened the tool that has been helping volunteer recruiters and managers
survive the last 5 years!
In this SECOND EDITION, look for…
...and much, much more!
- A whole new chapter on using a "New Breed" of Technology
- Four more seismic shifts that have shaken the world of volunteer management and
catalyzed this "New Breed" of volunteer.
- New and updated studies about volunteer culture and technology.
- Brand new research and insight into the mind of the fastest growing group of volunteers...
- A new section on how to use the social media, which, in the last 5 years, has greatly
impacted volunteer involvement.
- All the practical tools that the first edition offered, like the "Dating Method,"
the "7-Sins of Recruiting"... and even how to fire the the volunteer from Hell!
Jonathan McKee, president of The Source for Youth
Ministry, is the author of numerous books including the new
Candid Confessions of an Imperfect Parent, and youth ministry books like
Ministry By Teenagers,
Connect: Real Relationships in a
World of Isolation, and the award winning book
Do They Run When They See You Coming? Jonathan
speaks and trains at conferences, churches and events across North
America, all while providing free resources for youth workers and parents on his
websites, TheSource4YM.com and
TheSource4Parents.com. You can follow Jonathan on
his blog, getting a regular dose of youth culture and parenting help.
Jonathan and his wife Lori, and their three teenagers Alec, Alyssa and Ashley live
Tom McKee is president and owner of Volunteer Power, a leadership development
firm specializing in volunteerism. He has over 40 years of experience in volunteer
leadership and trained over 100,000 leaders on how to manage the chaos of change
in an organization. His books include They Don't Play Music Anymore - How to Plan
Your Future When The World Keeps Changing and How to Make the Team Work - A Leadership
Training Manual for New Managers.
What others are already saying about this incredible new
"I found The New Breed: Understanding & Equipping the 21st Century Volunteer
more than a little enlightening. The information the McKees share is current, thorough
and updated. Their style of writing is hopeful and they offer clear, step-by-step
procedures and processes, answering many of the "whys" along the way. Their advice
is eye-opening and thought-provoking. I believe this book would be equally valuable
and beneficial to business and volunteerism."
Author and Motivational Teacher
"I've never met a youth worker or anyone else in ministry who has a problem with
getting too many volunteers. It's not because of a lack of people, rather the problem
seems to lie in the approach. That's why The New Breed should be required reading
for anyone in a position of recruiting, training, and managing volunteers. The McKee
dynamic duo takes this complex and challenging subject and lay it out in understandable
and practical terms. Be careful, though - because if you put this book into action,
you just might have too many volunteers!"
Dare 2 Share Ministries
"Jonathan and Tom McKee's book, The New Breed, is an enthusiastic, thoughtful, and
contemporary look at volunteering as it is evolving in this new century. There's
no question that organizations must utilize up-to-date management techniques to
attract and retain the wide range of people who want to serve their cause. In a
practical and often humorous way, the authors introduce real-life challenges in
volunteer engagement and give wonderful suggestions for everything from recruiting
to using computer technology for communication. They aim to inspire the leader of
volunteers and they succeed."
Susan J. Ellis
"If you want to better understand how to attract, inspire and guide the modern volunteer
read Jonathan and Tom McKee's, The New Breed. Drawn from real world experience
this highly entertaining and easy to read book is an excellent contribution to nonprofit
management literature. I recommend it highly."
National Audubon Society
"Jonathan and Tom have teamed together to present a very practical and fun book to
read. I cannot think of anything more important in ministry or business than volunteers.
The book contains not only valuable ministry enhancing principles but is also filled
with stories of real people. The resources section alone is worth the price of the
Chair, Youth Ministry Department
William Jessup University
"Tom McKee and his son Jonathan, have created a wonderfully insightful book to help
us all understand and co-create the new world of volunteerism. Every volunteer manager
in this country is facing the need to stop doing business as usual and re-think
their approach to all aspects of volunteer management - recruiting, rewarding and
retaining volunteers. The paradigm has shifted and we must adapt. Tom gives great
sage advice in his new book, The New Breed: Understanding & Equipping the
21st Century Volunteer and I love the counterpoint of the fresh, new ideas and approaches
suggested by his son. Not only is their banter back and forth very realistic - it's
also very loving and fun - making this book a sure way to get inside the heads of
the newest generation. Volunteer managers everywhere need to get this book - it's
filled with great suggestions for changing the way we do our work. Congratulations
to this new dynamic duo!"
Mary Lynn Perry, M.A.
City of Sacramento
Board Member-Directors of Volunteers in Agencies
"The world of volunteerism has changed a lot over the past ten years and the McKee's
definitely get it. In this very practical leadership book, they have perfectly described
today's ‘new breed' of volunteers and reveal recruiting secrets that will not only
help you build a team but keep it together
for a long long time."
Co-founder, Youth Specialties
Founder, Understanding Your Teenager Seminars
"People and money. They are the two undeniable building blocks of any organization,
and it sure seems to me that over the past few decades money is the easier one to
find. This book is a practical, readable, usable tool box of outstanding training
on this new generation of volunteer. It speaks to the most challenging and critical
aspects of our work with people with clarity and wisdom. The New Breed will be
sitting on the desks of all of our staff as soon as I can get my hands on it!!"
Young Life Pikes Peak Region
"Articulate and succinct, the McKees have captured the essentials of recruiting,
training, retaining, and occasionally even firing volunteers. They unravel the often
conflicting motivations of different generations of volunteers. The easy to read
text is loaded with illustrations and helpful, handson tools that can be immediately
put to work. A must read for anyone who wants to manage a successful volunteer program."
Stephen E. Drew
California State Railroad Museum
"Working as a Volunteer Coordinator for a leading volunteer center can be inspiring,
motivational… and challenging. The New Breed: Understanding and Equipping
the 21st Century Volunteer prompted me to revisit our mission and clarify my passion
for providing effective opportunities for the modern volunteer. The all too true-to-life
case studies conjured several "ah-ha" moments which allowed me to fine-tune my techniques
to make sure I deliver the best experience possible for my valued volunteers."
Community Resources Coordinator
Volunteer Center of Sacramento
"I have not seen a more effective book on working with volunteers. The New
Breed is practical, relevant, and the generational insight of a Father/Son team is
very helpful. I highly recommend this book."
Jim Burns , Ph.D.
"Excellent book! It's packed with practical advice on how to recruit, motivate and
retain volunteers as well as how to keep them happy and productive. It's a quick
read and well worth every minute of your time."
Corporate Motivational Speaker
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